Digipak

The image above is the flat plan of our final digipak. I feel that this works effectively as it follows conventions of other digipaks similar to our music genre. This is firstly because the use of the artist alone being the main focus of the 3 main parts of the digipak that the audience will see first. Therefore, this increases the brand identity as people will be aware who the artist is and immediately be aware of which album it is. Another way, I feel that the digipak is successful is that the same font has been used on both the digipak as well as the advert itself. This also increases brand identity for the audience as it is easy for them to make the link between both the advert and digipak.