CD

For our CD design, we decided to include an image of James Blunt's instrument that he uses in the music video itself. I believe that this is effective as it increases brand identity as it will help the audience make links between the music video and the disk itself. Similarly, the disk also has strong brand identity with the advert and digipak as the colour scheme and font has been used through out. Furthermore, I believe that the disk follows conventions of real media texts by having copy write information around the outside of the disk, which is used by a wide range of institutions.

Advert Idea 3

This image is our third idea for our fina advert to promote our music video. From our last idea, we have adpated this idea by using a pale pink colour for the background as well as using the auto contrast tool as well as changing the opacity in order to make his face become clearer and make it the main focus of the advert. However, I believe that this idea lacks certain components in the top half of the advert. Therefore, for our next idea, we plan to use a different image that captures the whole of the artist and then combine this idea and use reviews about our album.

Advert Idea 2

The above image is our second idea for our final advert. We have maintained our idea of using the double exposure technique - as we feel that it has showed creativity - whilst also showing links between the video and the main artist. This advert has worked effective in this sense, however, it is very weak in quality as the artist face is faded as well as the fact that the advert lacks colour.

Digipak

The image above is the flat plan of our final digipak. I feel that this works effectively as it follows conventions of other digipaks similar to our music genre. This is firstly because the use of the artist alone being the main focus of the 3 main parts of the digipak that the audience will see first. Therefore, this increases the brand identity as people will be aware who the artist is and immediately be aware of which album it is. Another way, I feel that the digipak is successful is that the same font has been used on both the digipak as well as the advert itself. This also increases brand identity for the audience as it is easy for them to make the link between both the advert and digipak.

Rough Cut 9

For our rough cut 9, we have edited the music video to give it more thought beats. This is effective as it keeps the audience engaged throughout. For our next rough cut, it will be our final cut, of which we intend to re-shoot several shots to improve the quality of them as well as clearly identifying the thought beats. We will do this activity in a group of four as, that way, we can receive a variety of different opinions.